Forbes

Forbes

Moira Vetter | Contributor

Craig Bouchard, Chairman and CEO of Braidy Industries, is on a mission to make the lightest, strongest and most eco-friendly aluminum alloys in the world—at half the cost of competitors.

Bouchard saw the signs of a market swell several years ago when the auto industry began rapidly replacing steel with aluminum. To meet the corporate average fuel economy (CAFE) standards, automakers have just a few more years to get their entire portfolio of autos and light trucks to 50 miles per gallon. Or what? Or they can’t make their cars and trucks anymore.

That’s a major market driver to support a business and investor case. But demand alone is not the stuff that makes the greatest entrepreneurial stories. The most successful business people go far beyond satisfying a market need or delivering strong financials, they find a way to make an exponential impact on the world. That is what Bouchard has set out to do in Ashland Kentucky.